Connecting the Public Health to the Public, How Communications Campaigns Advance Your Programs

Session Description: Communication campaigns are essential components of public health programs. Data collection and evaluation, interventions and innovation all become more effective and significant when we communicate about them in a strategic and sustained way. Getting the public to act based on the programs you offer demands effective communication. This means making sure you capture your audience’s attention and imagination through repeated messaging in consistent and lasting communication campaigns.
This presentation will show participants how to fund, develop, produce, launch, and evaluate communication campaigns. It also provides insights on focus groups, collaborating with partners, and working with your health department’s communication office to get their buy-in. Ultimately it shows that when your office values and integrates communication campaigns into its programs, your public health efforts will take on a new dimension, becoming more meaningful for your audience and your own office.