Making Oral Health Fun, Easy And Popular: How to Use Behavioral Science to Move People to Act

Session Description: What drives people to adopt better oral health practices—and what holds them back? In this engaging session, experienced behavior change marketers Francis Diaz Kennedy, Erin West, and Sara Isaac will introduce the primary behavioral determinants that shape audience decision-making and show how to apply them to your campaign design. Attendees will learn how to identify the key behavioral determinants influencing oral health practices, apply those insights to create data-driven campaigns, and strategically reach their target audience with messages that motivate. Through real-world examples from successful oral health and other public health campaigns, this session will provide practical guidance on turning behavioral science into action using the Behavioral Determinants Framework. Participants will leave with a deeper understanding of how to apply these principles to their own oral health campaigns and a framework for designing more effective, audience-centered interventions.